Public Relations is about people and managing what they think, believe and say about your brand. It is not spin doctoring, glossing over facts or putting lipstick on a pig. At Alt+Shift, we believe that PR is not just about creating buzz. It is about creating value. It is about story telling solidly rooted in fact, in a way that people can meaningfully relate to. At the heart of it, PR is about managing perceptions and shaping brand image.
Alt+Shift is a Dubai based boutique PR agency. We are boutique because we like to build focused, personal relationships with our clients.
We don’t advocate the cookie cutter approach to PR. Every client is different and so is the approach we fashion for them. As your communication partner, we work closely with you to first understand your business and objectives. This means that the campaigns we develop and the messages we craft, cut through and represent you accurately, positively and ethically to your public.
We are a nimble and creative PR agency that believes in engaging your audience in meaningful dialogues that build clarity and trust.
We specialise in consumer PR and manage clients in the art, design, food, travel, technology, fashion and lifestyle industries. We are also particularly passionate about working with socially conscious brands and social enterprises.
SHEREEN SAIFUDEEN
FOUNDER/ PR CONSULTANT
An architect turned marketing communications professional and alumna of the University of Strathclyde Graduate School of Business, Shereen has a rich working experience in PR, advertising, market research and strategic planning throughout her decade-long career.
Before founding Alt+Shift in 2014, she managed a diverse portfolio of global clients including Evian, Kenzo, Lanvin, Nina Ricci, Tumi, Bell&Ross, S.T.Dupont, Chirstofle and Baccarat. Combining discipline and creativity, Shereen thrives on the details of personally managing projects, clients and media.
Passionate about the performing arts and having guided entertainment companies in successful event campaigns, Shereen is a sought-after consultant to promote music, dance and theatre shows in the region.
She is also a social entrepreneur who engages with socially conscious businesses
Getting talked about is one thing but getting talked about in the right way can go a long way in building your brand’s credibility and reputation.
At Alt+Shift we offer a range of core PR services tailored to meet your objectives and create the desired impact.
Our approach is flexible, allowing you to engage us on a retainer or project basis.
Our strategic approach to planning and managing PR campaigns starts with understanding who you are, what you do and who you are trying to reach. We then design a creative communications plan with clear objectives, actionable PR tasks and evaluation metrics.
Thorough. Simple. Effective.
At Alt+Shift we believe that content is king. Our focus therefore lies in creating powerful and relevant content that engage audiences across multiple media channels. Whether it is writing for your company blog, drafting a magazine editorial or crafting messages for your social media platforms, we have the skills to bring your brand to life through original, creative content.
We are not fans of the shotgun approach to media relations. Qualitative media coverage comes from pitching buzz-worthy content to targeted media. That’s not all, leveraging media relationships is key. And at Alt+Shift, we have taken our time to build solid relationships with regional media. Finding news hooks and new angles, we feed our media with compelling stories that capture attention. Our media database includes UAE and Pan Arab reporters, bloggers, editors, and influencers in print, broadcast and online outlets.
We specialise in intimate, high engagement events that effectively have the desired impact on your target audience. From product launches to in-store events and press conferences, we work with you to launch, promote and create long lasting impressions with effective return on investment.
